Why Work with Alan Allard?

The Billion Dollar Problem No One Will Name

You’ve won.

The company. The portfolio. The influence. The achievements that make other people’s careers.

And you’re hollow.

Not burned out. Not stressed. Hollow.

You feel it at 3am, staring at the ceiling while your spouse sleeps beside you like a stranger. You feel it when the deal closes and the rush lasts exactly forty-five minutes. You feel it in your children: they love what you provide. They don’t know who you are.

Here’s the question you’ve never let yourself answer: Why did you build all of this?

Not the story you tell at conferences. Not the vision statement or the origin myth. The real reason. The one that started before the first company, before the first win, before anyone knew your name.

Somewhere along the way, you decided you weren’t enough. Maybe it was a parent who withheld approval. A moment where you were dismissed, overlooked, told you’d never amount to anything. An environment where love had conditions and worth had to be earned.

So you built. You achieved. You won. You became undeniable.

And it worked. The doubters went silent. The scoreboard lit up. You proved them all wrong.

But here’s what no one prepared you for: proving them wrong didn’t make you feel right.

The case never closed. The verdict never came. The voice that drove you to build all of this still whispers that you haven’t done enough, that you aren’t enough, that the next win might finally be the one that silences it for good.

It won’t.

Your worth is still on trial. Every quarter. Every win. Every proof that you matter. You’re still performing for an audience that either left the room decades ago or never existed at all.

This is why nothing fills the void. Not the next acquisition. Not the therapist who nods and validates. Not the executive coach optimizing a broken operating system.

You’re not broken. You’re misdirected. You’ve spent your life building the case for your worth when the trial was rigged from the start.

What’s Actually Wrong

You believe your worth must be earned.

That single belief is the source code running everything: your decisions, your relationships, your relentless drive that builds empires but destroys intimacy.

When worth is conditional, you perform for approval. You achieve to prove value. You win to feel worthy.

No summit is high enough. No number is large enough. The foundation is rotten, so nothing you build on it stands.

This is why your marriage has distance where connection should be. Why your children know your expectations but not your heart. Why success delivered everything except the one thing you actually wanted.

I Don’t Fix Symptoms. I Rewrite Source Code.

You have everything you were told would make you happy. You’re not happy. This is the problem no one talks about: What happens when you get everything you wanted and it isn’t enough?

I work at the intersection of clinical depth and the reality of operating at your level. Two decades in the room with elite performers, on the problems money can’t solve and achievement can’t fix.

I don’t help you cope with the hollow. I eliminate it.

What Changes

Your drive doesn’t diminish. It intensifies. But desperation disappears from it.

Fear of failure dissolves. Not because you’ve numbed yourself to consequences, but because your worth was never actually at stake.

Your spouse stops being a stranger. Not through communication techniques, but because you’re no longer performing at home. You’re present.

Your children stop inheriting your anxiety dressed up as ambition. They get your presence, not just your expectations.

Decision-making sharpens. When you’re not protecting an image, you see clearly.

The hollow fills. Permanently. Because you’re no longer creating from lack.

You become fundamentally at ease with who you are. Not when you hit the next goal. Now.

Who This Is For

You’ve achieved what others spend lifetimes chasing. You have the resources, the influence, the track record.

And you know something is fundamentally wrong.

You’re done with incremental improvements. You’re done with coaches who don’t understand what it costs to operate at your level. You’re done proving yourself to people who couldn’t survive a week in your seat.

You want the source fixed. You want to stop performing and start living.

You want a life that feels as good as it looks.

Who This Is Not For

If you want someone to validate your current approach while making minor adjustments, find an executive coach.

If you want to understand why you are the way you are without changing it, find a therapist.

If you’re not willing to be completely honest about what isn’t working, I can’t help you.

This work requires you to stop performing long enough to be seen. Most people can’t do it. Most people won’t.

I work with very few people at any given time. Fit matters more than fee. Not everyone who inquires moves forward.

The Cost of Staying Where You Are

You can continue.

Keep winning. Keep achieving. Keep performing.

But you already know where this goes.

The marriage doesn’t get closer. Performance and intimacy fuel each other – but not the way you’ve been doing it.

Your children will inherit your drive but not your peace. They’ll learn to achieve and feel empty, just like you.

Every win will taste like the last one: briefly satisfying, then hollow.

And eventually, something will break. Health. Marriage. Market. Something will crack the facade, and you’ll discover there’s nothing underneath it.

You’ll reach the end having won everything except the only thing that mattered: being at ease with who you are.

The Investment

This is not coaching. This is identity reconstruction requiring absolute privacy and my complete focus.

Engagements are intensive and finite. This is not open-ended therapy. The work is deep, concentrated, and designed to be complete.

The investment is substantial. It scales to match the stakes you’re facing.

If that concerns you, this isn’t for you.

Next Step

If you recognize yourself in these words, request my Confidential Dossier.

It details exactly what this work addresses, the depth of transformation my clients experience, and how to determine whether this is right for you. It’s not a brochure. It’s a decision tool.

If you don’t recognize yourself here, this wasn’t written for you.

This is the last stop when nothing else works.


Connect with me on LinkedIn: linkedin.com/in/alanallard
Follow me on X/Twittr: x.com/alanallard

“Enlightened Happiness” Audio Course/Workbook and E-Book

You Did Everything Right. So Why Aren’t You Happier?

The 7-Step System That Fixes It

“I’ve interviewed hundreds of ‘self-help’ authors and speakers and I heard things from Alan in this program about happiness I’ve never heard before.”
– Wayne Kelly, Award-winning morning talk show host

You did everything right.

Got the degree. Landed the good job. Climbed the ladder. Built the success.

So why aren’t you happier?

Why do you still have more stress than you want? More pressure? More quiet frustration?

Why don’t you feel more fulfilled… more at peace… more ALIVE?

Here’s why:

The formula you were taught is BROKEN:
Success = Happiness ❌

The formula that actually works:
Happiness Creates Success ✓

And once you flip that formula, everything changes.

Subscribe to Alan’s Blog

Receive notifications of new blog posts.