How to Increase Sales: The Human Side of Selling

Do you (or your team) need to increase your sales?

By far, most will say, "Yes, of course."

According to our best research, about half of all salespeople fail to hit their quota.

And here's the interesting thing:

Salespeople don't struggle to sell more because they don't know what to do.

They struggle because they fail to consistently execute what they know.

That's even true for high performers.

Consider this:

Salespeople already know to...

  • Prospect more ("But I'm so busy taking care of my customers/clients!")
  • Ask for referrals ("I was going to but...")
  • Ask for the sale instead of freezing up ("The timing wasn't right!")
  • Listen more than they talk ("I couldn't get her to open up."
  • Sell on value instead of discounting price ("You wanted me to make the sale, didn't you?")
  • Be bolder, more assertive ("I'm working on the relationship first.")
  • Show up as the expert, not the vendor ("But I need the sale!")

Salespeople know to do ALL these things.

They keep telling themselves what they "should" do and the promise to do it.

But they don't.  Not consistently. If they did they'd be making their quota.

How do we fix that?

How do we help salespeople execute on what they already know to do?

I'm happy to have that discussion with you.

Let's start a conversation.

Give me your biggest challenge in getting yourself or your salespeople to execute the sales behaviors that lead to more sales.

Call me at 678-778-9012, or send me a text, or email at alan@alanallard.com.

Connect with me on LinkedIn here: https://www.linkedin.com/in/alanallard/

P.S. Be sure to sign up for my newsletter. I'll give you insight and tips into changing human behavior, sales behaviors, and dramatically increasing performance. Sales can be easier and more enjoyable the more you understand yourself, others and how sales is a very human thing.

 

 

 

 

 

 

 

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