Sales leaders, managers and sales professionals are under tremendous pressure to sell more.
Out of that pressure, we ask "How do we increase our sales?"
That's a necessary question—but aren't we forgetting something?
Too often we think of how to increase sales without thinking of the ones we depend upon to make the sales.
The question we need to ask is, "How can we increase our sales and help our salespeople thrive in the process?"
Think of the sales professional as the "Golden Goose" that produces the golden eggs.
We don't have to sacrifice the golden goose to get the golden eggs we want.
There's a better way.
A way that increases both our sales results and our desire and need to flourish.
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